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East London Comes to Jersey City

October 16, 2020/in Downtown, Food And Drink, header, Latest News /by Aaron Morrill

A London-syle curry house is coming to Downtown Newark Avenue. Brick Lane, which has locations on East 6th Street in Manhattan and in Montclair, is now building out the 136 Newark Avenue space formerly occupied by Pasta e Vino and before that Raval.

According to Wikipedia, Brick Lane is an East London street famous for contributing to the “second wave of Anglo-Indian cuisine as families from countries such as Bangladesh (mainly the Greater Sylhet region) migrated to London to look for work.”

Brick Lane’s future home on Newark Avenue

What makes Brick Lane different, I asked chef and co-owner Sati Sharma.  “We’re a curry house like you’d find in London. The Brits have a different palate than Americans. They prefer spicier curries.” And, indeed, Brick Lane’s New York location offers a curry called Phal that it describes as “an excruciatingly hot curry, more pain and sweat than flavor. For our customers who do this on a dare, we require you to state a verbal disclaimer not holding us liable for any physical or emotional damage after eating the curry. If you do finish your serving, a bottle of beer is on us, as is a certificate of completion and your picture in the (P)hall of fame.” Sharma hopes to get a liquor license for Jersey City, so it should be possible for them to hold up their end of the bargain here as well.

Not to worry however.  Sharma will offer a curry for every set of tastebuds.  “We offer 10 to 15 different sauces, ranging in spiciness. But we don’t just take the same sauce and increase the heat. Each sauce has its own distinct color, flavor, and texture.” With such a range of sauces, Sharma is careful to point out that people with dietary restrictions like vegans and those who are lactose intolerant will find a sauce that works for them.

Sharma wants his customers to experience the Indian equivalent of a Proustian moment.  “If you bite into one of our meatballs, I want you to be transported back to Lucknow [India].” “And at a much lower price,” I offer.

Sharma who also owns Paratha Junction up the road in Jersey City’s Little India, compares Downtown Jersey City’s energy to that of Barcelona or Madrid. “People stay up late and then get up late.” Brick Lane will thus open and close accordingly. “We’ll stay open until 1 a.m.,” Sharma predicts.

Both Sharma, who is from India, and his partner, Ajit Bains, who hails from London, know Jersey City well.  They both have lived here.

Speaking of prices, curries at Brick Lane will range from $17 to $23.

If all goes according to plan, Brick Lane will open in November.

 

News Briefs

Hudson County Community College has been named the recipient of a one-year, $850,000 investment from the JPMorgan Chase. The investment will be utilized for a program the College developed to address the challenges of the economic crisis in Hudson County that were brought about by the COVID-19 pandemic. The program is designed to provide lasting improvement in the County’s workforce ecosystem.

Mayor Steven Fulop and the Jersey City Economic Development Corporation (JCEDC) have launched the latest round of emergency funding to provide over $2.5 million in direct aid and support to Jersey City’s neediest residents, regardless of immigration status. The city will partner with  York Street, Women Rising, United Way, and Puertorriqueños Asociados for Community Organization. 

Mayor Steven Fulop is joining forces with Uber to announce a new agreement that will expand residents’ access to COVID-19 vaccinations with free Uber rides to and from Jersey City vaccination sites. Phase 1B includes essential frontline workers and seniors 75 years old and over.

The federal Paycheck Protection Program, which offers businesses loans that can be forgivable, reopened on January 11th. The revised program focuses first on underserved borrowers – minority- and women-owned businesses.

Keep abreast of Jersey City Covid-19 statistics here.

Governor Murphy has launched a “Covid Transparency Website” where New Jerseyans can track state expenditures related to Covid.  Go here.

 

 

 

 

 

 

 

 

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