Courtesy Jersey City Arts Council

News Analysis: Arts Trust Fund


Hey there, Jersey City resident. Do you support your local arts institutions? You do, huh? Would you be willing to pay to keep them solvent?

The municipal government is wagering that you would. Last Wednesday, the Fulop Administration declared its intention to create an Arts Trust Fund designed to channel public money to Jersey City arts organizations. Unless the government reverses direction, there’ll be a question on the ballot this November, and you’ll get to decide whether a Fund like that is something the town needs.

Make no mistake about it — this is a tax. To be specific, it’s an incremental bump in property taxes, and property taxes are already a site of considerable local controversy. The exact rate of the tax hasn’t been fixed, but according to the City, it won’t exceed two cents per hundred dollars of assessed property value. Should voters approve this measure, the municipal government expects to take in $800,000 to $1,000,000 annually, all of which will be dedicated to arts organizations.

That is, to put it mildly, a lot of paintings. For an arts organization working with narrow margins, an infusion of money from a Fund as substantial as that could mean the difference between survival and extinction. Yet there are thousands of artists in Jersey City. Who will decide which ones merit public financial support, and which ones are unworthy?

So far, the City has been inexact about this. According to a statement from the press office, the municipal government intends to form a committee that includes “local leadership, community members, artists, and other stakeholders,” which could mean anybody. It’s likely that the municipal government hasn’t figured it out yet. Nevertheless, seats on a board like that are going to be coveted. The chair of a committee with a million dollars to distribute will instantly become a power broker. Jersey City has long maintained an office of Cultural Affairs, but it isn’t a centralized authority with genuine grantmaking capacity. This would be.

The proposal is modeled on the city’s Open Space Trust Fund, which has raised, through taxation, millions of dollars for local park improvements. Last year, the City began spending that money, allocating $3,000,000 to greenspace projects around town, including La Pointe Park, Van Vorst Park, and Reservoir 3 in the Heights. There’s no sign that these projects aren’t popular, or that most Jersey City residents regret giving the City the authority to use tax money like this.

But the park system is a public utility. In order to make the case for an Arts Trust Fund, advocates are going to have to argue that cultural organizations are something similar. This is a treacherous path for artists to walk. By no means is it a universally accepted position, even by artists, that the arts can or should have social value. Many of our municipal cornerstones — including the schools — are currently in the midst of a funding crisis. Those in favor of the Trust Fund may need to convince voters that local arts, too, are in peril, and that public intervention is warranted.

Perhaps it is. Many of Jersey City’s best-known arts organizations are growing; some of them are moving into newer and bigger digs in parts of town where the property values aren’t cheap. The municipal government has an incentive to create a nexus of arts institutions that would reinforce the city’s claim to be a worthwhile destination. Yet a cultural center like that comes at a high price. Heather Warfel Sandler of the Jersey City Arts Council points out that there are only a limited number of corporate donors in town. Supplementary municipal support, she believes, would allow arts organizations to thrive, and create free programming that would be directly beneficial to the community. Arts, says Warfel Sandler, contribute to the economic stability of the city.

Longtime residents will recognize that argument.  It’s the same one that was used by arts advocates during the debate over the institution of the Powerhouse Arts District. The PAD was meant to anchor arts activity in the Warehouse District, and create a Downtown haven for creative people and a magnet for visitors. The ordinance passed, and the PAD was instituted, but the neighborhood never developed in the manner in which its advocates hoped it would.  Notably, the social utility of the arts was also an argument used by those who sought to preserve the community at 111 First Street.  Jersey City residents weren’t moved to make an intervention. The building was leveled, and its tenants were scattered.

That was fifteen years ago. Jersey City has changed and grown.  It may be easier to convince residents that a small sacrifice made on behalf of arts groups is worthwhile. Artists, too, might have put aside some of their skepticism about the intentions of the municipal government, and they may be less afraid of concentrating power in the hands of a committee selected by City Hall. But before we journey further down the twisting road from proposal to reality, we’re going to need more communication, and more clarification.

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Tris McCall

About Tris McCall

Tris McCall has written about art, architecture, performance, politics, and public culture for many publications, including the Newark Star-Ledger, the Bergen Record, Jersey Beat, the Jersey City Reporter, the Jersey Journal, the Jersey City Independent, and New Jersey dot com. He also writes about things that have no relevance to New Jersey. Not today, though.