The same could be said of Novado Gallery’s local impact. Like other Jersey City gallerists, Novado (along with business partner Steve Pearlman) wanted to create a dedicated space for art shows as opposed to a café or hair salon that also happened to exhibit art. Business owners and real estate developers often persuade artists to hang works in their spaces for “exposure,” adding much-needed decor to their ventures for free, This bartering was exactly what Anne didn’t want to see. After all, “does a lawyer set up a booth for free advice just for exposure?” she asks.
